"The upcoming LMW-V1 is scheduled to launch on Kickstarter on May 5. Increment Lab’s co-founders, Rich Soler and Eddie Wells, joined by Andy Barker-Jones, are confident that the LMW-V1 will improve how photographers capture photos in the field. The watch has an integrated light meter, which Soler tells PetaPixel makes it much easier and faster to use than a smartphone app or dedicated light meter. Further, by putting a convenient, fast light meter on the photographer’s wrist, they can regularly check light levels and, over time, sharpen their own instincts about exposure."

"Frustrated photographer develops a watch with a built-in light meter to help with manual exposure readings. The Light Meter Watch by Increment Labs claims to be the world’s first light-meter integrated watch, but I cannot believe that somebody hasn’t thought of this before. And I mean that entirely as a compliment, because I think this is an interesting concept."

"Personally I love this - the innovation and the execution are both very impressive, and anything that helps folks avoid under-exposing their photos (that always make us sad when we see them come through our lab) is good news.Obviously time will tell (WATCH PUN) if the functionality and aesthetics can win out over more traditional timepieces and the electronic convenience of smartwatches, but I am fully behind the vision!"

An episode from Toby and Tom who caught up with Rich at the NEC Photography Show 2026.